Mobile Marketing Conference

MVNS, spin-off company of the V. Trip Group, participated at the 2nd Mobile Marketing Conference, which took place on Thursday, June 26, 2008 at Hotel Pentelikon (Kifissia, Greece).

During the Conference, on behalf of the V.Trip Group of companies, Mr. Manos Moschous, Technical Director, talked about the latest trends of mobile marketing in a panel coordinated by Dr. Gregory Giovanof, Professor & Head of research group in wireless broadband networks, Athens Information Technology.

Within the trade show, MVNS presented «mVision Ad» and «mVision Social Networking» platforms, that introduce innovative value-added services for the mobile market. As the personalized mobile advertising possibility turns to be the basic characteristic of the mobile business models, MVNS developed the «mVision Ad» platform, fulfilling the need for managing this source of revenue. «mVision Ad» offers overall management of Mobile Advertising Campaigns based on multimedia material for different communicational channels, such as WAP, SMS / MMS, 3G Video Call, Web and Social Networks.

Moreover, MVNS presented its new Facebook Application, «EXODOS», which offers great perspectives for corporate advertising in an easy, targeted and effective way.