April 09 CLO Summit - What an event! Intense timeframes, multiple meetings, overlapping attendance on the stand and great fun! I really believe we did a fantastic job as a team and worked well to achieve the unofficial "Most Talked- About Company" award. And lets not forget the dance of century, on stage with Thanos and those beautiful Polynesian grass skirted girls! (George set that YouTube up as soon as possible ok?)
However, apart from he self congratulatory emotions I must say that the event contained a staggering number of Fortune 100 companies and C level executives who may not have the technical buying power but certainly have the internal needs and therefore influence, in other words they are the internal customer for IT.
I fervently believe Epignosis is building a good reputation in the US now, its the 2nd CLO event and clearly we were recognized by some and welcomed by others. Commitment to the industry and these high profile customers is a key action at this stage of our development and go-to-market plan. We must be seen and heard at all levels starting from the top so that when our network of VARs is selling they are met with confidence.
It was clear from the CLO that the market is growing, developing and open. Our competitors have had a head start but by no means blocking entrance for us and perhaps even paving the way for the next gen platform of which we are. It was commented many times that our Features and Benefits far out weigh many of the others and if there was any way they could switch to eFront they would there and then!
We met with VARs too. Both from the technical and content standpoint, which is healthy mix to extend the reach from all sides and we will be perusing them with equal vigor. VARs will be the weapon of choice to increase the sales delta as rapidly as possible as they are keen to leverage our understanding, easy to use next generation platform.
Here is to great success in the States!
Thank you to all who participated and supported us.
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